ACoaching
For product leaders new to their role.
1:1 coaching for people stepping into product leadership for the first time — building the judgment and instincts that usually take years to earn on the job.
AI is rewiring the product org.
Hi. I'm Alison. I help CPOs and CEOs make the most of this moment.
02The Stakes
THE POTENTIAL OF AI IS STILL LARGELY UNTAPPED.
AI is a game-changing tool. But only the A-players — the ones unafraid of change, who can slice signal from the noise — have turned themselves into goddamn wizards with it.
This dynamic is exactly the same for product teams. Everyone's using AI, but only the best are getting the 10x outcomes.
The teams pulling ahead aren't waiting for a playbook.
03The Approach
IT'S NOT ABOUT TOOLS; IT'S ABOUT LEADERSHIP.
This is an era of abundance. More analysis, more PRDs, more prototypes, more features every day. But also more slop, more noise, and more critical decisions around each corner.
The best antidote is a stellar team and decisive leadership. That means hiring people who can meet the moment, and giving them the bold vision, clear strategy, and crisp mandate to build a thriving business.
The path forward is just around the corner.
04Engagements
THREE WAYS TO WORK TOGETHER.
BStrategic Projects
Short, scoped, high-leverage.
Focused engagements to diagnose and fix a specific problem — org structure, hiring, product strategy — where outside, C-level insight can be transformative.
CInterim / Fractional
Leadership now, while you find the right hire.
I step in as interim or fractional CPO / Head of Product for companies that know it takes time to make the right full-time hire but need product leadership in the meantime.
05Meet Alison
Twenty years navigating dramatic change.
I was previously chief product and strategy officer at Howl, a B2B startup that raised a $27M Series A.
I led product teams at Facebook, Amazon, and Rent the Runway, but I thrive in early-stage environments. I was the first employee at a mobile publishing startup that exited via acquisition. I currently teach a master's level course at Columbia University titled "Leadership in Times of Disruption."
Before my product career, I was a journalist who deeply lived the print-to-digital disruption of the news industry. I've closely studied the winners and losers over the last 20 years, and see the parallels of today's AI moment with ones from the past. "History doesn't repeat itself but it often rhymes."
