

I'll show you how to identify A-players, spot red flags in interviews, and give you the conviction to make the right call.
I collaborate with startups who have raised a seed to series B round, with a focus on climate, health/wellness, media, and e-comm.
Build Confidence: Advising & Training
I'll help you define what "great" looks like, train your team to run effective interviews, and guide you to the right decision.
Best for leaders who want expert guidance throughout the hiring process.
Create Time and Leverage: Full Hiring Support
I'll manage your search as if I were the hiring manager. You show up for final interviews and to make the ultimate call.
Best for leaders who need this hire closed fast and don't have the bandwidth to manage the process.


When I worked with 70 Faces Media, the exec team knew they needed to bring true product leadership into their ranks, but were struggling to define the scope of the role. The challenge, we learned, was that adjacent roles were poorly defined and filled with people not equipped to collaborate well with a new product hire. The result was not just a new product role, but significant adjustments to the overall org chart — a painful but necessary step to modernize the organization and their products.

When I first joined Howl, we were a high-growth, seed-stage startup focused on legacy publishers like Wirecutter and Hearst. As we shifted our strategy to target individual creators on YouTube and TikTok, I focused on bringing in the right people to make that transition work. We sought out PMs and designers with deeper experience in B2C — people who had that intuitive sense of customer delight — to complement and enhance B2B-heavy team. Getting the right team in place was one of the first critical steps to kick off Howl's next phase of growth.


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'Alison is a true visionary with an uncanny ability to see the future and make it real.'
