Hi, I'm Alison

I provide interim product leadership or coaching, with a focus on hiring customer-obsessed, impactful product teams. Breakaway Effect is my advisory firm.

The stakes are high when hiring product managers and designers.

I'll show you how to identify A-players, spot red flags in interviews, and give you the conviction to make the right call.

  • How to look beyond fancy brand names and deep industry experience.
  • How to tell the difference between a graphic designer and a product designer.
  • How to find the right product person for your company — based on your industry, business model, and existing team dynamics.
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The work

I collaborate with startups who have raised a seed to series B round, with a focus on climate, health/wellness, media, and e-comm.

Build Confidence: Advising & Training

I'll help you define what "great" looks like, train your team to run effective interviews, and guide you to the right decision.

  • Custom rubrics for your PM and design searches
  • Train your team to spot true talent
  • Ongoing support for PMs & new heads of product

Best for leaders who want expert guidance throughout the hiring process.

Create Time and Leverage: Full Hiring Support

I'll manage your search as if I were the hiring manager. You show up for final interviews and to make the ultimate call.

  • Resume reviews, working directly with your recruiter
  • I conduct first-round interviews on your behalf
  • Candidate evaluations and hiring recommendations

Best for leaders who need this hire closed fast and don't have the bandwidth to manage the process.

Contact me

About Alison Go

  • I was previously Chief Product and Strategy Officer at Howl, a B2B startup that raised a $27M Series A.
  • I led product teams at Facebook, Amazon, and Rent the Runway, but I thrive in early-stage environments. I was the first employee at a mobile publishing startup that exited via acquisition.
  • I've interviewed hundreds of people and hired dozens of product managers and designers across multiple industries. I know what separates the good from the great, and what early-stage companies actually need to move fast.
  • I received my MBA from the Wharton School and BA in History from the University of Michigan.

Case studies

When I worked with 70 Faces Media, the exec team knew they needed to bring true product leadership into their ranks, but were struggling to define the scope of the role. The challenge, we learned, was that adjacent roles were poorly defined and filled with people not equipped to collaborate well with a new product hire. The result was not just a new product role, but significant adjustments to the overall org chart — a painful but necessary step to modernize the organization and their products.

When I first joined Howl, we were a high-growth, seed-stage startup focused on legacy publishers like Wirecutter and Hearst. As we shifted our strategy to target individual creators on YouTube and TikTok, I focused on bringing in the right people to make that transition work. We sought out PMs and designers with deeper experience in B2C — people who had that intuitive sense of customer delight — to complement and enhance B2B-heavy team. Getting the right team in place was one of the first critical steps to kick off Howl's next phase of growth.

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P.S. Need more than just hiring help?

I also work as an interim or fractional Chief Product Officer for companies that need strategic product leadership embedded in their team.
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'Alison is a true visionary with an uncanny ability to see the future and make it real.'

Elizabeth Green

Founder and CEO of Civic News Company
Let's get started
Don't hesitate to get in touch!